Google Shopping Ads & Merchant Center
Google Shopping Ads
This powerful ad format allows you to showcase your products at the top of Google search results with eye-catching images, prices, and product details, driving high-intent shoppers directly to your site.
- Strategic Campaign Setup: I develop and manage high-performing Google Shopping campaigns tailored to your business goals. From structuring product groups to identifying the best targeting and bidding strategies, I ensure that your ads reach the right audience.
- Product Feed Optimization: A well-optimized product feed is crucial for success. I refine product titles, descriptions, categories, and images to make sure your products rank higher in search results and attract the right customers.
- Smart Bidding & Budget Management: Using Google’s advanced bidding algorithms like Target ROAS and Maximize Conversion Value, I manage your bids to optimize your ad spend. I ensure every dollar counts by focusing on maximizing your return on investment (ROI).
- Comprehensive Performance Analysis: I track key performance metrics such as clicks, conversion rates, and cost per acquisition (CPA), providing in-depth insights and making real-time adjustments to continuously improve campaign performance.
- Remarketing & Retargeting: I implement retargeting strategies to re-engage users who’ve previously interacted with your products. By staying in front of potential customers, I help turn browsers into buyers.
Google Merchant Center
The backbone of any successful Google Shopping Ads campaign. Google Merchant Center serves as the platform that houses your product feed, and having a properly managed and optimized Merchant Center is essential for ensuring your products appear correctly in Google search results.
- Product Feed Setup & Optimization: I create, upload, and optimize your product feed to meet Google’s requirements. I ensure product titles, descriptions, and attributes are accurate and tailored to attract more clicks and sales.
- Resolving Feed Errors & Policy Compliance: Navigating Google Merchant Center’s complex rules and policies can be challenging. I ensure your product feed is compliant with Google’s guidelines and resolve issues like disapproved products or account suspensions quickly.
- E-commerce Integration: Whether you use platforms like Shopify, WooCommerce, or Magento, I seamlessly integrate your store with Google Merchant Center, ensuring that product data is automatically updated, reflecting changes in pricing, inventory, and promotions in real-time.
- Local & International Feeds: If you’re targeting multiple regions, I manage feeds for different countries and languages, ensuring your products reach a global audience. This includes setting up multi-country and multi-currency feeds for better global reach.
- Promotions & Sales Management: I help you manage special promotions, discounts, and sales through Merchant Center, making sure your deals are highlighted and attract more shoppers.
